Micropayments bring been touted every bit 1 of Bitcoin’s primary purpose cases since the early on days of the technology, too a recent trial of the Bitcoin-powered content platform PopChest yesteryear YouTube Star NurdRage indicates that these claims may non survive overblown.
NurdRage has been testing out diverse option content monetization schemes lately, too a exam of PopChest generated a 400 pct growth inwards revenue for the science-focused YouTube channel.
Past Tests With Bitcoin-Focused Content
The early on testing solid pose down for PopChest’s micropayments-based content monetization model has been TheProtocol.TV. Although people tin sack reckon how Bitcoin-powered micropayments could move inwards theory, the reality is that non many people are belongings bitcoins correct now. TheProtocol.TV provided PopChest amongst a useful testing ground, which focused on content generated for those who are probable to already concord bitcoins.
TheProtocol.TV has been able to make some early on success amongst content focused at individuals who are interested inwards Bitcoin or blockchain technology. An interview amongst Ethereum creator Vitalik Buterin has generated 225 paid views at 49 cents each.
NurdRage Gets Positive Results
The existent exam for PopChest took house before this twelvemonth when the startup ventured out of the Bitcoin ecosystem. Bitcoin Magazine late caught upward amongst PopChest CEO too co-founder Valerian Bennett to larn the results from this experiment. Bennett was able to lay out the information related to NurdRage’s purpose of the PopChest platform:
“On average, his previous 10 YouTube videos got some 40,000 views ‒ worth close $50 each. We got 800 paid views at 25 cents per, which equates to $200. So 2 pct of his audience produced 4 times the revenue.”
This projection has been helpful inwards PopChest’s assay to promote its platform exterior of the Bitcoin community.
“The cool affair is his content isn't Bitcoin-specific,” Bennett said.
Another sidenote shared yesteryear Bennett was that the bulk of the traffic to NurdRage’s PopChest portal came from YouTube. Some content creators purpose YouTube every bit variety of an promotion for their ain content portals. Bennett went into farther item on the YouTube-based strategy:
“Using ‘influencer marketing’ techniques, nosotros were able to ready to a greater extent than than 300 fans amongst their begin Bitcoin wallet through a link provided guide inwards NurdRage’s YouTube comments section. We didn’t postulate ‘everyone’ to bring bitcoins, nosotros simply needed his most passionate followers to bring bitcoins.”
What’s Next for PopChest?
During Bitcoin Magazine’s conversation amongst Bennett, the topic of the Brave browser also came up. Bennett noted that he’s the local meetup organizer for Brave inwards Los Angeles.
Similar to Brave’s monetization model, PopChest’s evolution roadmap also includes a excogitation to allow viewers to earn money yesteryear watching ad-supported videos (as opposed to paying for commercial-free videos). This variety of activity is already pop inwards some smartphone-based games where users sentry advertisements inwards telephone substitution for game tokens. On PopChest, users would survive paid inwards bitcoins, which agency much to a greater extent than flexibility is offered inwards damage of what tin sack survive done amongst the earnings.
PopChest also simply launched its ain YouTube-style portal final week. Bennett is hoping it volition encourage to a greater extent than publishers to purpose the micropayments platform. Additionally, the PopChest histrion at nowadays has Chromecast support, which lets viewers pay for videos amongst bitcoins too straight off sentry them on their televisions. Support for other devices, such every bit AppleTV too Roku, is slated for the future.
For now, improvements to Bitcoin micropayments are nonetheless needed for PopChest to reach its total potential. The startup is looking forwards to the evolution of layer-2 protocols, such every bit the Lightning Network too payment channels, which could allow for instantly-confirmed, sub-penny transactions amongst extremely depression fees.
“Being able to dorsum upward the hope of Bitcoin micropayments amongst difficult information is an exciting accomplishment for PopChest,” Bennett told Bitcoin Magazine.“Now, the destination is to larn these tools inwards front end of every bit many content creators every bit possible to get a genuinely opened upward platform amongst micropayments at its core. Publishers volition brand to a greater extent than money too viewers tin sack opt-out of watching commercials to reclaim their most valuable asset: their time.”
The shipping Video Experiment Shows YouTube Stars Can Earn More Revenue With Bitcoin Micropayments appeared begin on Bitcoin Magazine.
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